Yoga Enterprise

Inside CorePower Yoga Teacher Training

Many also teach for very little money. Part of this is cultural: discount or donation courses help attract new customers, and they fit into the spiritual ethos too. At the Dharma Yoga Center in New York, for example, teachers in training are learning that offering donation classes can be a blessing on their path to “total ego surrender”.

But it is also a result of a flood of teachers: According to a survey from 2016, there are two people in teacher training for every existing yoga teacher. (According to the same survey, 33 percent do not even teach as a calling, but rather as a “hobby that makes me feel good”.)

CorePower urged its teachers to work for free, not just as teachers in training, but also at the front desk in its posh boutiques in the studio, which sells expensive goods (for example, Lululemon leggings valued at $ 98) a lawsuit from 2011. It now pays teachers for this work.

CorePower, the pinnacle of corporate yoga, disguises itself as a friendly family and calls its thousands of employees a “tribe”. On paper, it is the trainer’s job to teach. But whether they get promotions and promotions often depends on how well they’re recruiting.

In a video tutorial, the company teaches its employees that in order to sell training, they must select the students to talk to after class:

“You have been coming to my Monday night class for two years. It just knocks me out, ”says a teacher in a low voice in the video, who sits cross-legged in a half lotus pose. “This will be the next stage in your development.”

“I really?” the surprised student mimes. “I don’t know if I would be a good teacher.”

The teacher disagrees and promises to send more information, but the video doesn’t mention the cost of the program. “Keep it open,” says one of the headlines. “Praise validates and encourages your students.”

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