How to Save Time in Creating Yoga Promo Content?
Consistently posting high-quality content on social media platforms can drive your yoga business forward. It can help to boost engagement, build a large following, drive traffic to your website, generate leads and improve conversions.
But, to produce high-quality social media content consistently, you will need plenty of time. Unfortunately, you can’t afford to spend the majority of your time creating social media content, since you already have a lot on your plate.
Fortunately, there are strategies to streamline the content creation process and save time. In this article, we will share some tips that will help you to save time in creating yoga promo content without sacrificing quality.
Streamline content research
You obviously want to create content that your target audience wants. And in the process, you may find yourself leaping from one idea to the other, trying to figure out exactly what your target audience may want.
Eventually, you may end up spending several hours in this process, with nothing to show for it. Streamlining your content research process can help to eliminate this problem. And, there are several ways to streamline the content research process.
First, you can check your social media analytics to see which topics are delivering the highest levels of engagement. Second, you can spy on your competitors and see which content their followers are engaging the most with.
When you combine these two methods, you will have a list of content ideas that your target audience will love. And at the same time, you will end up saving a considerable amount of time.
Create Content Variations
Creating content variations refers to taking a particular piece of content and then repurposing it. This may entail using different graphics, altering the wording slightly, or using a different format.
Creating content variations will help to save you time on content creation, instead of creating fresh content every time. Also, it will go a long way in adding life to your existing content while giving you an opportunity to reach more people with a single piece of content.
For instance, you can convert some older Instagram posts into a series of Instagram stories. Also, if you have a blog post that’s performing extremely well, you can convert it into infographics and post it across your different social media platforms.
Use social media templates
Visual content tends to be more effective on social media compared to plain text. It will grab attention, help the viewer to retain the information and help boost conversions. Also, visual content generates more comments, shares and likes on social media, compared to simple text.
But, creating visuals is not the easiest of tasks. And if you don’t have a background in graphics design, you may find yourself spending hours on end, trying to create high-quality visual content for social media.
The good news is that there’s an easier, faster and more convenient means of creating visual social media content. There are plenty of social media templates available online that you can use to easily spice up your social media postings. These kinds of templates are pre-designed layouts, featuring text and graphics.
These templates are fully editable in Canva, where you can replace the images, text, or other elements with your preferred graphics. And, you will have a ready social media post within a couple of minutes.
Keep Track of Great Content Ideas
Most people make the mistake of trying to generate a topic the day they want to post on social media. But this approach is not reliable. You may sometimes find yourself staring at a blank screen in front of you for several hours, trying to come up with something.
Instead, you should keep a notebook of ideas. Whenever an idea comes to your mind, you should note it down in your notebook. And when it’s time to come up with a post, you will have several ideas to refer to from your list. You will only need to select one of the ideas and create a post. As you can see, you will save a great deal of time with this approach, as opposed to trying to come up with content ideas the day you want to post.
If you are still finding yourself spending too much of your time creating social media content even after using these tips, then you should consider outsourcing. Outsourcing your social media content creation will free you up, leaving you with ample time to focus on your yoga business.
And, finding a reliable contractor to outsource the work shouldn’t be a challenge, thanks to today’s connected world. You simply need to do your research and you should be able to get a reliable freelancer whom you can outsource the work to.
Creating content for social media can consume a considerable amount of your valuable time. But, it doesn’t have to be that way. You simply need to implement the time-saving tips that we’ve shared here. And, with these tips, you should be able to create high-quality content for your social media platforms, while still focusing on the other core areas of your fitness business.