BANT begins its NEW marketing campaign “Meals to your well being” to fight the rise in diet-related metabolic illnesses.

“Our choice of food has never been so important for our health and well-being”, is the slogan of the new BANT campaign “Food for your Health”, which will be launched in February 2021.

The campaign is launched to address the worsening obesity crisis. 62% of the UK population are overweight and 1 in 4 people are classified as obese (1). The current pandemic has further highlighted the decline in the nation’s health, listing several changeable metabolic symptoms, including overweight and obesity, as risk factors for COVID-19.

The “Food for Your Health” campaign is a long awaited call from BANT to action to encourage individuals to make healthy, informed food choices and prioritize their diet as prevention for diet-related metabolic disorders.

“At the public health level, we have consistently failed to educate people about diet and the direct effects of food on individual health. Food for your Health is not about short-term weight gain, but about long-term health benefits and the prevention of chronic diseases, ”said Satu Jackson, CEO of BANT.

For the first time in BANT history, the campaign will speak directly to the UK public. Start with national and regional radio, a special PR campaign and support via social media channels.

BANT has nearly 3,500 nutrition practitioner members who act as campaign ambassadors and assist individuals in their clinical practice.

The campaign aims to sharpen the profile for targeted and effective personalized nutrition and a unified approach as practiced in nutritional therapy, in order to recognize that all individuals are unique.

This is in stark contrast to the government’s Better Health Campaign launched in 2020, which continues to promote an outdated, unified approach to weight loss that focuses on counting calories. This approach fails to recognize the multifactorial and individual factors that affect people’s health and does little to change long-term diets and lifestyle habits.

“Food for Your Health” perfectly expresses what BANT nutritionists advocate in clinical practice every day. how and what to eat to optimize your health and wellbeing. This ethos is at the core of personalized nutrition, and it simply means viewing food and nutrition as the first strategy for health support and prevention of diet-induced diseases.

Our health is significantly influenced by what we eat. Food is more than just fuel and empty calories. It is a rich source of essential nutrients that support health and wellbeing.

The campaign will run for at least 18 months and has a wealth of free resources available online at bant.org.uk to encourage the public to advocate food for health and wellbeing.