Yoga is big business in the US and is showing no signs of slowing in this growing market. Data from Statista shows that sales in the U.S. yoga industry are projected to reach $ 11.6 billion by 2020, up from around $ 7 billion in 2012.
Four successful iterations of International Yoga Day – the fifth is underway today – may have driven home the growing popularity of yoga around the world. But the numbers held by the yoga industry in the world’s largest economy, the United States, might surprise Indians, many of whom only associate yoga and big money in the context of Baba Ramdev.
Yoga is growing in popularity in the US
The 2016 Yoga in America study, conducted by the Yoga Journal and the Yoga Alliance in collaboration with Ipsos Public Affairs, found that yoga is becoming increasingly popular. The number of American yoga practitioners rose from 20.4 million in 2012 to over 36 million in 2016. It also found that 28 percent of Americans had taken a yoga class at some point in their life.
The study also reported that 34 percent of Americans – more than 80 million people – said they would do some or very likely practice yoga in the following 12 months. While the last part may not sound final, the number of yoga practitioners in the United States will clearly increase, if not by this quantum.
Statista data shows the number of yoga practitioners in the US is projected to grow to around 55 million by 2020.
Given data from the US Census Bureau that said the country’s population would be 332.64 million by 2020, that would make up about 16.5 percent of all Americans doing some form of yoga at that point.
Yoga is there to stay in the US
That’s not all. It’s not just a fad; It appears to be a sustainable choice for the health and lifestyle of many. An Eventbrite and OnePoll survey of 2,000 Americans’ yoga trends and habits found that 67 percent of people had tried yoga before. In addition, 64 percent wanted to exercise more in 2019 than in 2018.
Yoga is not even treated as a “gentle exercise” performed as a brief warm-up before the actual workout. The same study showed that among the top five reasons respondents practiced yoga, releasing tension came first, followed by physical and mental empowerment, stress relief, happiness, and exercise – in that order.
In fact, the American College of Sports Medicine’s Worldwide Fitness Trends Survey for 2019 ranked Yoga seventh on the “Top 20 Global Fitness Trends for 2019” list.
The survey also made a clear distinction between a “fad” – a fashion that was received with great enthusiasm for a short period of time – and a “trend” or a general development or change in a situation or in people’s behavior.
How Much Do Americans Spend on Yoga?
The larger yoga business in the US isn’t limited to just gyms, studios, or individuals offering classes. Associated industries that sell yoga clothing and accessories also seem to be killing.
The 2016 Yoga in America study found that yoga practitioners spent over $ 16 billion on yoga clothing, equipment, classes, and accessories in 2015, compared to $ 10 billion in 2012.
The Eventbrite and OnePoll poll found that the average American yogi spends $ 62,640 on yoga, $ 28,800 on yoga classes, and $ 33,840 on yoga equipment and clothing over their lifetime.
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