Search volume for “wellness retreats” increased 81% from 2019 to 2020, according to a new data tracking report. The results show that yoga was the most popular type of wellness retreat in the UK. In the activity camps, interest rose 928% in 2020 as the British look forward to taking action after the lockdown
Growth in the UK wellness retreat industry
The UK wellness retreat industry expects demand to surge after the lockdown, after new research shows online searches increased 81% in 2020.
Research from leading UK motorhome rental company Camptoo has shown that wellness, activity and camping retreats have seen a massive surge in online search in recent years.
Activity retreats are the fastest growing year on year
The demand for wellness retreats has seen a huge surge over the past five years, growing 1,605% – including an 81% increase in 2020 – despite lockdowns. This shows that people are desperately looking for a physical and mental break when the restrictions are lifted.
The industry is growing faster than ever. Another peak year is expected in 2021. The main months for bookings and online searches start in March and last until the end of summer.
Activity retreats are among the fastest growing in the industry after online searches increased 928% from 2019 to 2020 before peaking in March through May. Camptoo’s Wanderlust head Ed Bassett expects a similar surge in interest this year as the UK gradually begins to loosen up from the lockdown.
Take wellness to the next level
“Activity-based vacations are among the fastest growing in the industry, and there has never been a more exciting time to take part in them. The benefits of a wellness retreat are endless, but we really believe that adding activities in the UK – whether kayaking, hiking, surfing, wild swimming, climbing or mountain biking – will take that experience to the next level. “
Photo by William Farlow on Unsplash
He added, “The industry was booming before the lockdown last year and although we have been locked away we can see that that craze has not waned and that anyone desperate to get out of their homes is the perfect time to see the Great to explore British outdoors.
“These type of activity retreats are great for the mind and body as they reconnect with nature, try new things, meet new people and after a turbulent year they will not bring the end of the good. Renting an RV or RV will add even more adventure to your vacation and you can have a self-isolated vacation with multiple destinations and activities and go as fast or slow as you want. “
Camping and adrenaline retreats are also trendy
Call to Adventure, a partnership with Camptoo, is one of the companies expected to see a surge in interest in the coming months. This is particularly evident now that the online search trends are so favoring their services.
Together with the enormous increase in the search for active holidays, the “Camping Retreats”, “Hiking” and “Cycling” also saw a sharp increase in online inquiries. All of these are part of the type of getaways that Call to Adventure offers.
In addition to the high demand for adrenaline-fueled activities, yoga retreats are still popular. They saw an 890% increase from January to April 2020, while the search for meditation retreats also increased significantly.
The benefits of wellness retreats
Wellbeingandlifestyle.co.uk’s Wellbeingandlifestyle.co.uk consultant, Yvonne Wake, added the benefits of wellness retreats: “Getting back to yourself and doing healthy activities like yoga, fitness, walks in the country, meditation, are all great for mental health and body strengthening.
“I don’t see how the industry can’t grow any further. There is absolutely no reason to stop an industry where employability is getting higher every year. We have now taken the break. People are really starting to understand what it takes to take better care of themselves.
The final result
Wake concluded, “I expect it will be booming when the restrictions are lifted as it is the only real thing that will happen after the last year of limiting conditions, inclusion, keeping away from our usual healthy activities and being Suffering from mental health problems is imperative. be sad not to be out in the sun where we are getting our best chance on vitamin D for extra immune protection and more. We urgently need to get our health going again. “