Infectious Disease

The TV commercial shows parents who have their children vaccinated as superheroes

April 06, 2021

1 min read

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The AAP released a public notice portraying parents who have their children involved in vaccines as superheroes.

The 30-second TV commercial, part of AAP’s Call Your Pediatrician campaign, was created in response to a drop in vaccinations among children during the pandemic.

A screenshot from a recent public announcement depicting parents having their children vaccinated as superheroes. Source: AAP

A survey conducted last year found that two-thirds of parents were nervous about taking their child to the pediatrician’s office in the middle of COVID-19.

“We know that it was difficult for parents to cope during the pandemic, but skipping or delaying vaccinations in children is very dangerous. Especially now that so many communities are resuming personal schooling and other group activities, ”said AAP President Lee Savio Beers, MDsaid in a statement.

The AAP noted that once a COVID-19 vaccine is approved for children under the age of 16, it cannot be given at the same time as other routine vaccinations, which means that those who are not caught could potentially fall further behind.

The public service announcement will be distributed nationwide in English and Spanish for broadcast on television and social media. It depicts two parents who transform into superheroes after taking their children to be vaccinated.

“Letting your kids know about all of their vaccinations is one of the most powerful things you can do,” says one woman in a voice-over. “This is a superhero moment.”

The CDC has urged health care providers, schools, state and local governments and families to work together to get children vaccinated as soon as possible so that they will be protected when schools reopen for face-to-face learning, the AAP said.

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